Verbal marketing is an overlooked goldmine, but it’s not always the most reliable, so it shouldn’t be the only way you obtain new members. Word of mouth is great when you’re making everyone happy, but when you don’t make everyone happy, it can work against you. Here are a few ideas to help:
Systematic list and track – make your coaches accountable pakistan rcs data and have them track conversations with parents
Confidence in conversations e.g. at club social events – have the competence to speak to parents before they leave. Give them a leaflet too but couple it with a conversation to add that personal touch
Hybrid methods
This is almost an evolution of modern-day marketing. It’s not all online like email and social media, but it’s not like traditional offline methods either – it kind of falls in the middle.
Text
A great substitute for your lack of email effectiveness is text. In the past, there has been pushback about using text because it feels invasive on parents time, but there is a huge convenience factor as some parents prefer texts over emails:
Opt-in collection – get their permission to text them
Offer links to free content to give them a reason to open your messages
Don’t just sell your sports club all the time – observe the 80/20 rule – 80% provides value, 20% is selling
DM campaigns
A DM campaign is through Facebook or Instagram. The purpose is to build a relationship through conversations, not to sell. Think of people as if they are standing in front of you in real life, extend a hand for them to talk to you and be friendly – then if they want to sign their child up to your sports club – you are top of their minds.