You can improve your LTV by providing thorough follow-up to existing customers

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For example, you can extract customers who have not had any contact with you for more than six months using a CRM system, and keep them updated on their current situation and promote your company's products. By utilizing the information from the CRM system, you can take an approach that will arouse your customers' interest. Specific CRM email marketing examples So far we have explained the relationship between CRM and email marketing and examples of their use, but how is it actually used in corporate marketing? Here we will introduce two successful examples of email marketing that utilizes a CRM system.


L'Oreal Japan Co., Ltd. La Roche-Posay, owned by L'Oreal Japan Co., Ltd., is a long-established skincare brand founded in 1975. The products are based on the theme of "skincare for sensitive skin venezuela telegram database recommended by dermatologists" and are used by a wide range of people, from those with severely sensitive skin to those who are health-conscious. Although the company's measures to acquire new members were going very well, sales were slowing down. After analyzing the data and investigating the causes, it was found that inactive users, those who purchase products but only once a year, were growing faster, while the ratio of active users was shrinking.


Therefore, in order to reduce the proportion of inactive users, which was continuing to increase, the company implemented email marketing measures using CRM. As a result, the company was able to reduce the proportion of inactive users among its members, which was a challenge, by 2 points. The email campaign that was implemented aimed at converting customers to F2. After analyzing the purchasing data stored in the CRM system, the following two trends were observed. Customers who make the most purchases per year tend to buy more skin care products More than half of repeat customers make a second purchase within 30 days Therefore, we hypothesized that by picking out skin care products that are likely to be purchased a second time and promoting those products, we could lead to a second purchase, and prepared the following three segment patterns.