However, in recent years, there has been a trend toward placing more importance on "memorable customer experiences," as in the third and fourth points, than on price incentives. Following up with price incentives is easy to implement regardless of the customer's attributes. On the other hand, providing a "memorable customer experience" is possible only by managing customer information in detail using a CRM system. In any case, in order to avoid losing customers to your company's services and encourage them to continue using them, you should use CRM measures to increase satisfaction.
Can be used to develop customers In addition to following vietnam telegram database up with existing customers as mentioned above, it would be ideal to also take measures to acquire new customers at the same time. When it comes to "acquiring new customers," it is important to use CRM measures to approach and develop potential customers. In order to develop potential customers into new customers, it is necessary to consider the following "lead" concepts. The process of nurturing potential customers into new customers As can be seen from the above figure.
Acquire potential customers through measures such as posting web advertisements and holding exhibitions (lead generation) Nurturing potential customers through email newsletters and retargeting ads (lead nurturing) Push them one step closer to becoming new customers through inside sales over the phone and encouraging them to download materials (lead qualification) It is important to develop new customers in this way.