Points to keep in mind when using Dynamic Search Ads (DSA)

[ishanijerin1]

In this chapter, with the theme of "Points to keep in mind when running Dynamic Search Ads (DSA)," we will explain the basic things you must do to run Dynamic Search Ads (DSA) and actually get results.

If you are thinking about starting to use Dynamic Search Ads (DSA), read this chapter and keep it in the back of your mind. If you are already using Dynamic Search Ads (DSA), make sure you check again to make sure you are doing everything properly.


Do not set an error page
Before setting up Dynamic Search Ads (DSA), make marketing directors email database sure to check that the URL you set as the destination page is not invalid.

Be careful, if an error page appears, your ads will not be displayed.


Set detailed exclusion keywords and URLs
Just like with search ads, Dynamic Search Ads (DSA) allow you to set keywords for which you do not want your ads to appear.

Keywords that are unlikely to lead to conversions will lead to wasted clicks and unnecessary advertising costs, so be sure to set them as exclusions.

Examples of keywords that you may not want to display ads for include "sold out" or "sold out" for an e-commerce site, or place names where there are no real estate properties available in the real estate industry.


Also, make sure not to display URLs of pages that are unlikely to lead to conversions.

For example, a contact page, FAQs, or a job site.

When setting up your ad submission, be sure to register everything that you know will not lead to conversions in advance, and even if you investigate the referring keywords or sites after using the site and find that they will not lead to conversions, you can continue to set them as excluded keywords and URLs as needed to continue making improvements that will allow you to maximize your cost-effectiveness with limited advertising budgets.

You can find out referring keywords, referring sites, click-through rates, and conversion rates using Google Analytics, so be sure to use it.


Separate sites with different appeals into separate ad groups
We explained that when setting up Dynamic Search Ads (DSA), you set the URL of the page you want to display.

If you want to set multiple URLs, you can set them as the same ad group or separate them into different ad groups.

The description you set when submitting your ad will be set for each ad group, so the same description will be used for all page URLs set as the same ad group when they are displayed as ads.

You can improve search rankings and click-through rates by setting the most appropriate description for each page's appealing content, so be sure to set the URLs of pages with different appealing content as separate ad groups.


Work on SEO
Like paid search ads, Dynamic Search Ads (DSA) are ranked based on bid amount and quality score.

Your bid will be adjusted based on your advertising budget, but your quality score is a number that can be increased regardless of your budget.

Your Quality Score is determined by the quality of your destination page and description, so you need to improve these, but the quality of your destination page has the biggest impact on your Quality Score.

In order to increase your quality score, you need to have your site properly evaluated by Google's crawlers, but unless your SEO strategies are properly implemented, your site will not be rated as high quality.

If the crawler does not evaluate the page correctly, your ad may not be displayed when someone searches for keywords related to that page.

Therefore, in order to use Dynamic Search Ads (DSA) to improve your ranking, you should work on SEO.