Three points to keep in mind when measuring effectiveness correctly

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There are three points to increase the click rate of your email. Utilizing HTML email Be creative with your CTA placement Subject lines/preheaders are important too Let's take a closer look. 1. Use HTML emails HTML emails are more visually inviting to CTAs than text emails. For example, by expressing the CTA as a banner or button, the reader will intuitively recognize it as something they can click on. We also recommend placing a button with text that naturally guides readers, such as "Read the materials.


" Creating an HTML email usually requires knowledge cayman islands telegram database of HTML, which is coding work, but by using an email tool with an editor function, you can intuitively create HTML emails even without specialized knowledge. We encourage you to give it a try. Synergy! Editor function screen 2. Place your CTAs wisely The CTA used to encourage customers to take action is a particularly important point in emails. To avoid missing out on opportunities to acquire customers, be sure to pay attention to the following points, for example: Make the CTA visually appealing, by making it obvious within 5 seconds of opening the email.


Limit CTAs to two or three at most, and don’t put too many. Reduce links that don't lead to a goal Use verbs such as "read the document," "download," or "watch" instead of "here" or "here" to direct users 3. Subject lines/preheaders are important This is a repeat of what was introduced in the "Open Rate" section, but the degree to which you can attract interest before the email is opened also affects the subsequent click rate.