Cost of cooperation with bloggersTikTok

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How much does advertising with Ukrainian bloggers on social networks cost?
The price varies across social networks, but the advantage is that when you buy advertising on one platform, you will also receive a mention on other platforms. For example, YouTube bloggers leave a link to a brand or product under a video, and TikTok bloggers can duplicate the recommendation in their Instagram profile.

Note that the cost of cooperation depends on many factors. The first of them is the popularity of the influencer and the number of subscribers. On average, we can give the following figures for all social networks:

the cost of advertising with a microblogger with an audience of up to 100 thousand subscribers is from 360 to 25 thousand UAH ;
for cooperation with a blogger with an audience of up to 500 thousand subscribers you will have to pay from 3000 to 50 thousand UAH ;
the cost of cooperation with million-follower bloggers starts from 20 thousand UAH (it all depends on the integration format and the amount of effort put in by the influencer).
We can trace the trend: the most expensive social network for cooperation is Instagram, YouTube is in second place. The lowest price for cooperation is TikTok: perhaps this is due to the fact that this platform is primarily perceived as a platform for entertainment, not for sales.

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In addition, on TikTok, you have a higher chance of finding a blogger with good reach rates at a good price. TikTok influencers are also not averse to advertising a product on a barter basis if your brand is really interesting and can “get” the audience.

Another piece of advice: don’t rely on advertising from million-follower bloggers. Collaboration with micro-influencers will bring even better results: it’s not for nothing69%brands collaborate with bloggers who have fewer followers.

Cost of cooperation with bloggers onYouTube
Sure, TikTok's short, engaging videos are the most popular these days. But don't write off full-length YouTube videos, as they're still incredibly popular among marketers, content creators, and viewers, according tostatistics, YouTube user engagement reaches 50%, which is significantly higher than engagement rates on other platforms. That's why you should definitely pay attention to this social network.

The cost of advertising with YouTube bloggers varies depending on the niche. Thus, the most expensive topics are fashion and beauty, as well as lifestyle. In addition, the amount of effort put in by the blogger should be added to the price: the cost of a full-fledged production with editing reaches 30 thousand UAH. We can also trace the trend that with the beginning of a full-scale invasion, the price of advertising with YouTube bloggers has not decreased, and some influencers have even raised prices for their services.

Cost of cooperation with exit cell phone number list bloggersInstagram
Most Ukrainian users perceive Instagram not only as a social network for entertainment, but also as a full-fledged platform for shopping. It is not surprising that this platform remains the most popular channel for influencer marketing:87%brands are planning to invest more and put more effort into Instagram.

The cost of integration with bloggers depends on the type of product being advertised (gambling, alcohol, tobacco products are more expensive), as well as the format of cooperation. For example, the price for Stories from a blogger with an audience of up to 100 thousand subscribers ranges from 360 to 2,000 UAH. If you want to see a full-fledged publication in the microblogger's feed, then expect to pay from 1,500 UAH. Video advertising, as a rule, costs much more: a short video from a blogger with a million followers will cost about 70 thousand UAH.


While TikTok positions itself primarily as an entertainment platform, its sales force is undeniable. All it takes is one video to go viral in recommendations, and sales of a recently unknown product skyrocket. Think of the hype around Tangle Teezer hairbrushes, Kinder Joy Harry Potter toys, or portable smoothie blenders. Thanks to this68%brands are planning to increase their presence on TikTok.

As we have already said above, the cost of cooperation with bloggers on this platform is quite democratic compared to other social networks. For example, the price for cooperation with million-follower bloggers starts from 20 thousand UAH, while advertising with micro-influencers does not exceed 1900 UAH. The most expensive niches are beauty and health, as well as entertainment and recreation: the price for advertising is 125 thousand UAH. But again, everything depends on the number of subscribers of the blogger, the frequency of advertising and other agreements.