How to use SEO and SEM in your strategies?

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For some years now, search engine positioning factors have become the number one objective for countless companies that want to be easily found by users on the Internet.

In this sense, two techniques are the contenders in the race to gain visibility and traffic to a website and, therefore, the battle between SEO vs SEM is still at the center of the discussion about which method is the best.

If we take into account that according to various estimates, 5.6 million searches are carried out on Google per day, but more than 90% of the websites linked do not receive organic traffic, this brings us to the table a great dilemma: how do I get the user to click on my site?

Well, the answer is: being a first!

A recent study by Ahrefs shows that being on the first page of Google results increases the chances of receiving clicks by 49%.

And the best way—and the only way—to be at the top of the SERP is bangladesh telegram screening through strategies that involve the use of SEO or SEM.

So, what are these positioning strategies? Keep reading and learn!

SEO: What is it?
And what is SEM?
SEO vs SEM: What are the differences?
Which one suits you best?
SEO: What is it?
Search engine optimization is a set of techniques and tools designed to improve websites in order to adapt them to the special requirements of search engines and position them better in the results pages.

The actions that fall into this category are focused on executing on-page and off-page actions that favor obtaining organic traffic volume and guarantee greater visibility to Internet users.

The same concept defines the purpose of SEO: organic traffic. That is, attracting clicks from people who, browsing the Internet and without any promotion or advertising in between, decide to enter the site to resolve a doubt, clarify a concern or satisfy a need.