Who is our target audience and what are our goals?

[nusaiba127]

When marketers brainstorm before launching a new campaign, they ask themselves questions like:


What is the best message for this audience?
Based on our goals, what strategies within the promotion mix should we use to convey this message?
What online and/or offline channels should you use to reach your audience?
What content should we use based on the previous four answers?
How can we measure results based on metrics appropriate to each promotion mix strategy we will use?
Strategy, message and marketing content matter much more than the distribution channel.

Example: Let's say you use every poland consumer email list tactic possible to get a New York Times reporter to write about your company. The article ends up in print and on the website. The article spreads across social media, newsgroups, and news aggregators. That's why there is no such thing as digital PR, just PR. The best practices for distributing material to gain greater reach have never changed, no matter what channels emerge in the future.

Another example from direct marketing: Let's say someone writes ads to collect leads (direct response leads). These same ads will produce the same results, regardless of the topic and specification of each channel - direct mail, email, Facebook ads, Google AdWords - because human nature remains the same.

Therefore, in essence, there is no “Internet marketing” or “classical marketing” - there is only marketing.