Website usability audit: why do it and how to do it correctly?

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A well-designed interface can increase the conversion rate of a website.by 200%. But this figure can be doubled! To do this, you will need not only knowledge of UX, but also an understanding of the behavior and needs of your audience. To collect data, usability specialists and marketers turn to UX research.

By analyzing the collected real cell phone number list data, you will learn how to make the user experience more enjoyable and convenient, and how to achieve their goals on the site more easily. According to Forrester, improved UX increases conversions by up to400%- twice the starting figures.

In this article, we will take a closer look at the benefits that user experience research can bring to online businesses, the different types of research that exist, and the advantages and disadvantages of each.

UX Research Methods

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Why conduct UX research for a digital product?
This analysis is a critical component in the process of creating and developing a digital product. It involves studying the goals, needs, preferences, and behavior of users on a website or in an application.

It is important not to confuse UX research for a new product and an existing one. Thus, analysis for a new product is, in fact, beta testing, which helps to identify critical errors before launch. At the same time, studying the situation for an existing product implies the implementation and testing of new solutions that will help improve the user experience.

Conducting UX research helps to eliminate doubts at different stages of a digital product: for example, you can develop a logical structure of a website, add necessary options to the interface or find your unique selling proposition. In addition, the value of studying user experience is as follows.

Understanding user needs is the first and most important benefit . Companies can create digital products that match consumer intentions, and through various methods, they can learn more about the factors that influence this.
Increasing user engagement is another benefit , as companies can create more interactive and engaging digital products and services. Using the results of the analysis, you can attract users to perform specific actions: making purchases, filling out registration forms, etc.
You can also increase customer loyalty : UX research will help you fix existing shortcomings. This, in turn, promotes positive associations with the product, forming an overall impression of the brand.
Conducting UX research can save you time and money in the long run . By identifying potential design flaws in digital products and services early in the development process, you can reduce project costs in the future.
Knowing the needs of users can provide you with significant competitive advantages in the market . Thus, you will be able to stand out from competitors with a more beautiful and recognizable visual, a more convenient and simple interface, etc.
Of course, we must not forget that UX research can be used to generate new ideas for developing digital products and services. It can also help measure the effectiveness of the project as a whole: you can track metrics such as conversion rate or time spent on the page. This data will be useful for making decisions on improving products.

Therefore, if you decide to conduct a user experience analysis to provide your product with all the above-mentioned benefits, you should choose the appropriate method for this. We will talk about the most common ones below.

What are the methods of UX research?
UX research is a process for better understanding users' interests and needs, as well as their behavior, thinking, and what motivates them to interact with a digital product.

Through specific methods, you can learn about how customers feel when interacting directly with your app, website, etc. In addition, based on the research results, you will gain valuable data and be able to eliminate problem areas even before the final product is released.

In total, there are about 20 UX research methods, which are divided into several categories. Thus, by the subject of analysis, there are qualitative and quantitative methods . By the format of participation, there are moderated and unmoderated , and thematically, there are generative and evaluative studies. Below, we will share a selection of the most effective methods that you can use on an ongoing basis to improve your digital product.

Field research
As the name suggests, they are conducted in the “field,” that is, in the environment where your digital product will be directly used. This helps to gain a broad understanding of how people will interact with products in their everyday lives. For example, if you are going to conduct a study of your online store, users will likely test the website at home, at work, or on the go. Field studies can show: