According to research from InsideSales.com and Harvard Business Review, the best time to convert a visitor into a lead is the first 5 minutes of their time on the site .
What happens if you miss this time frame, even by just 5 minutes? Your chances of converting a visitor decrease by 400%.
And it makes sense. Put yourself in the buyer's shoes. One company is ready to answer all your questions and provide you with an instant demo of the product on demand, while another asks you to fill out a jordan phone number data lead form and wait an hour, a day, or the proverbial 10 minutes before they are ready to start a conversation. Obviously, the latter will have obvious problems with conversion, while the first company will reap all the benefits.
Earlier this year, a test of the response times of sales teams at 433 B2B companies was conducted - only 7% of all teams contacted customers within the first 5 minutes of receiving a request.
Most companies (55%) responded within 5 days or did not respond at all.
You can see all this on the graph:
Response timeResponse time: 55% - later than 5 days or never; 27% - within 2 days; 7% - within 5 minutes; 5% - within 5 days; 3% - within 2 days; 2% - within an hour
Those companies that quickly and timely established contact with potential customers had one thing in common: they used messaging as a means of communication with the customer.
For many sales teams, the practice of chatting with potential buyers may not be possible or practical. They receive hundreds of requests per day, so the question arises: how to manage all this, how to scale it?
Answer: using bots.
At Drift, bots are integrated into the marketing and sales process. For example, they use them to.