Targeted advertising in social networks (Vkontakte, Odnoklassniki)

[subornaakter20]

This method of advertising has a significant advantage: 90% of Internet users are registered in one or another social network.

Targeted advertising on social networks has the following advantages:

The interface is familiar to users, so they feel comfortable.

It is possible to contact the interested buy weight loss leads user online.

The advantages of the promoted product are easy to demonstrate: loading an image or video takes a few minutes.

Users do not need to register additionally, their attention or consent to become a member of the group/community is required.

To attract new clients, competitions and incentive promotions are held. In social networks, the most effective advertising format is interest groups/communities. Their long-term goal is to create a positive image of the company.

Advertising on VKontakte

Vkontakte is the largest social network in Europe. Using it as a platform for online advertising allows it to reach an audience of 170 million users.

There are different options for advertising on VKontakte: targeted ads, promotion of posts (entries), advertising messages in communities.

Read also!

"How to Calculate Conversion: 3 Proven Options"
Read more
Advertising in Odnoklassniki

The possibilities for consuming goods and services in this social network are unlimited.

Placing advertisements on Odnoklassniki allows you to contact directly the solvent audience of a certain region, while selecting target groups by age, gender, social status, and hobbies.

Push notifications appear in the lower right part of the screen, and their appearance is similar to messages from social networks.

Display of text and graphic information is correct in all popular browsers and on smartphone screens. Each message can be individual.

The development of this type of advertising in Internet marketing is intensive. Its effectiveness exceeds some other advertising tools.

Advertising in mobile applications (based on Android and iPhone)
A relatively recent method of advertising on the Internet has appeared, which operates on the basis of Android and iPhone. Most adults (mainly young people aged 15-35) have communication devices with Internet access.

The number of people using smartphones is constantly increasing, which means that the potential customer base is also growing. It is possible to customize commercial content in mobile applications for a specific target group and track the effectiveness of advertising based on the active actions of device owners.

Advertising in YouTube videos
This type of marketing, such as videos, is very popular. The audience of YouTube, RuTube and other channels reaches hundreds of millions.

It has long been known that original videos are not only profitable, but also very effective.

Nowadays, you can create a high-quality and effective video without spending much. Online advertising in video format is very cheap compared to TV advertising, and its action is more targeted.