Existing restrictions from marketplaces

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Of course, we cannot fail to mention the restrictions that the marketplaces themselves set: for some goods there are restrictions when working on FBO, some cannot be sold using the FBS model, not counting goods that are prohibited from sale in principle.

Ozon prohibits the sale via FBO of, for example, dry building mixes, bathtubs and shower cabins, and some floor finishing materials.

According to FBS - pesticides, chemicals, perishable food products and more.

One of our Clients sells live plant seedlings on Ozon, which can only be sold under the realFBS scheme, so he set up shipping using a third-party transport company;

Yandex Market does not allow food products, digital goods, south korea consumer email list fireworks and a number of others to be sold via FBS;
WB does not accept, for example, flammable goods, medical products, or windshield washer fluids under any operating scheme .
At the same time, Wildberries also has restrictions on the dimensions of goods. If we consider the sales model "Deliveries" (delivery to the Wildberries warehouse, FBO), the following requirements are set for the size of goods in individual packaging:

the length of one side is no more than 80 cm;
the sum of the three sides is no more than 140 cm;
the sum of the three sides for delivery on mono-pallets is no more than 160 cm;
weight - maximum 25 kg. In some categories the maximum weight and dimensions are greater.
According to the “Marketplace” sales model (delivery from the seller’s warehouse, FBS), the size of the product in individual packaging must correspond to the following parameters:

one side - maximum 120 cm;
the sum of the three sides is maximum 200 cm;
weight - maximum 25 kg.
As for oversized goods:

one side - maximum 400 cm;
the sum of the three sides is maximum 1,200 cm;
weight - maximum 100 kg (for several boxes in a tie - 200 kg).
Delivery times are still important
Remember that ranking on marketplaces depends, among other things, on the delivery time to the buyer: the closer the product is to the buyer, the shorter the delivery time, the higher the product is shown in the search results for this buyer.

All sellers compete for traffic that accumulates in the first places, therefore, when deciding on which form to work with, it is necessary to take into account the sales regions.

Historically, the bulk of sales comes from the Moscow region and adjacent areas, that is, the Central Federal District.

Let's look at this using the example of the "Sales by Region" report on WB for one of our Clients.

The share of the Central Federal District is 34%, Krasnodar Krai - 15% (Southern Federal District),