I only sell B2B, why should I invest in organic social media promotion?

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B2B marketing requires a thorough strategy and is very unique compared to B2C marketing. But that doesn’t mean the channels and organic social media promotion you use are completely different.

Marketing for other businesses varies greatly in the number of touchpoints required to make a sale, the length of the sales funnel, and how involved the sales team is in the process. But the fundamental strategy remains the same: you must attract new customers by providing them with value.

Organic content on social media is a great way to do this. Some B2B companies think that social media is only for meeting customers and not other companies. But that’s not true. Let’s explain why.

Organic Social Media
Why B2B Businesses Need an Organic Social Media Strategy
Organic social media is worth the time and effort for B2B companies. Here's an overview of hong kong email list the benefits social media can offer your customers.

1. Your potential clients expect you to be there.
Yes, you are selling your product or service to another business, not a consumer. But the decision makers at those businesses are also consumers. So decision makers go to social media to find information about their business purchases just as they do for their personal purchases.

You need to be there when they search. According to HubSpot, 84 percent of B2B marketers use social media to reach their audiences . Your customers expect to find information about you on social media. And if they don’t find it, it can make them question how active your business is and whether you can meet their needs.