Examples of Using Lead Magnets in a Sales Funnel

[subornaakter20]

Free report, mini-book, presentation

“Do you know how to grow all the food needed for three people in three square meters without having your own large garden?”

4 Examples of Using Lead Magnets in a Sales Funnel

Source: Buravleva stock / shutterstock.com

This is how a company selling products dj email list intended for living in the wild lures potential buyers. The company sells knives, shovels, tents, mosquito nets, electric flashlights, etc. The lead magnet in their sales funnel is an electronic report, which each visitor can receive as a gift.

Free guide

"Download the instructions for creating a portrait of your potential client absolutely free of charge. This will help you define your target audience, understand what it needs and where to gather it."

Any visitor receives this instruction as soon as they leave their e-mail.

Free checklist, useful tips

If your field of activity is, for example, construction, then a list of tips that will help you avoid unnecessary expenses and delays can be an excellent lead magnet.

"Subscribe to the newsletter and receive absolutely free options for new modern house plans and useful tips on construction. Bonus for all subscribers - minus 50 dollars from the price of the first purchase."

Catalog with prices, price list

A simple example: a company sells polypropylene films and offers visitors to get a price list for review. This is their lead magnet, and a good one at that. After all, people are interested in learning prices, terms of payment, delivery, etc.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Creating such an offer is the first step in forming a sales funnel. The visitor can either get something useful for themselves (in exchange for contact information, which you will continue to work with) or simply leave the site.