The share of expenses in turnover, which is automatically calculated by OZON

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. This is relevant for those who are already trading on the marketplace


Marginality is the ratio of profit to revenue. In our table, it is calculated in rubles for the sale of 1 unit of goods using the formula: price minus all costs. If you want to calculate it as a percentage, use the formula:

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If the marginality is higher than the acceptable value, then it is profitable for us to add this product to the promotion. You yourself determine what value is acceptable for you, on average it is 30% and higher.

This calculation allows us to quickly assess the risks and understand thailand consumer email list how much we can earn in the long term with certain costs. Often, sellers do not even resort to such a simple analysis of the situation, which leads to "sales for the sake of sales" and financial losses.



Expert advice: how not to go into the red
It is necessary to take into account the maximum number of factors. Despite the fact that in our case the costs on Wildberries were higher, the picture may differ for different categories of goods. For example, if you do not control the balances on OZON and do not take into account the turnover of goods, you can incur large expenses for storing goods in the warehouse of the marketplace. At the same time, depending on the dimensions, price and other parameters, it may turn out that it is more profitable to sell the goods through OZON, despite its high traffic on Wildberries.
When deciding to enter a particular site, you should not limit yourself to such a calculation. It is necessary to additionally analyze competitors' prices for similar products and compare current prices with those that we can afford, taking into account the expected costs.