Learn more about how to improve your business visibility and increase sales to recover your 2020.
Christmas is one of the most profitable events of the year for businesses. And although we have experienced a year unlike any other, retailers and entrepreneurs have had to adapt to continue making a profit in the midst of the pandemic.
And, if you haven't yet prepared for this year's Christmas sales, we'll give you some quick tips to help you get your 2020 back on track.
Christmas: the best time for commerce
It's no secret that the end of the year is a time of high demand and supply for retail in general. December is considered the best month of the year for all retailers and people are more willing to spend on gifts and souvenirs.
Therefore, even with the financial situation shaken due to the Coronavirus, the outlook is that people will still use bonuses and the 13th salary for Christmas shopping.
It is estimated that the beauty, food and technology sectors line data will be the focus of gifts for the end of year festivities.
How to increase your visibility and sales at Christmas in 2020
First of all, to sell more, you need your business to have more visibility. And the best way to achieve this these days is through social media. Learn more about them by clicking here .
Consumers are increasingly connected and exploring digital channels is the best way to get closer to them. In other words, even when they are far away, they can discover your business and go through the entire journey until the purchase is completed.
That's why the adaptations we talked about at the beginning of the blog will help you increase your Christmas sales this year. And, if you haven't done so yet, you need to:
Make your products and services available on the internet (on websites, apps or social networks)
Send your goods to any address
Allow online purchases to be made, increasing convenience for your customers
Integrate a delivery system and guaranteed delivery
Pay extra attention to sales and service via social media and WhatsApp
By following these adaptations, you generate great sales opportunities for your business.
Sales Strategy Tips
In addition to visibility and adaptation, strategies are also an important part of increasing your sales during this time of year.
That's why:
Attract the public with themed decoration: it's not Christmas without Christmas decorations;
Analyze what the competition is doing in relation to promotions, events, discounts, gifts, products, services, etc.;
Run promotions in your store;
Create exclusive offers for new customers: it's a great way to grow your audience;
Offer benefits to your customers such as free delivery, for example;
Create the best payment conditions and make it easier for the consumer;
Provide all information about deadlines and exchanges so that there are no future problems;
Help those last-minute shoppers and turn your products into the perfect gift;
Take the opportunity to retain old and new customers;
Train your entire team for in-person and online service;
Organize your store and leave the products well displayed;
Show off your gifts with personalized cards, wrapping paper and labels.
Finally, if you have already planned the end of the year for your business to sell more, add some strategies that were missing and you saw here.