Change of product arrangement

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A psychological trick is the constant movement of goods in stores. When a customer is looking for the right product, he walks between the shelves with other goods and makes spontaneous purchases. This also affects memory: a person, having seen a product, remembers that he needs it.

To avoid the client feeling irritated by searching, use signs and replace products with similar groups. For example, instead of thermoses, you can place a shelf with thermos cups.

Companion products

In a sales area, it is recommended furniture manufacturers in usa email list to display products in a display case in combination with other products. For example, you can display a skirt and a blouse, and next to them - a convection stove and a set of dishes for it. In an online store, you can create a block "With this product they buy ..." to show which products are most often bought together. People usually prefer ready-made solutions, so this approach can be effective.

In addition, buyers do not always understand that some products are best used together and do not consider purchasing unless they receive information from experts.

Using the right color scheme

Many people have a preference for certain colors, so customers will visit a store more often if the products are presented by color. This approach to product presentation is perceived as a sign of care and also helps to avoid unnecessary efforts when searching and choosing.

The right light in a shopping pavilion

Lighting in fitting rooms with a warm spectrum makes people more attractive, and in the sales area it stimulates activity and helps to focus on shopping. That is why it is so important to properly set up the lighting in the store.

A competent visual artist

The appearance of a retail outlet or website plays an important role in sales success. For example, the use of beige shades creates an atmosphere of trust, while bright red and yellow tones stimulate interest in the products. At the same time, black can be associated with prestige and quality.

Correct placement

The attention zone is the area located just above chest level. The most profitable products should be placed here. If a potential buyer is immediately interested in the product, he will not waste time and effort searching for alternatives.

There is eye tracking technology that can determine where a person is looking.

Direction of movement

Research shows that shoppers move counterclockwise around the store. They are relaxed at the beginning of their journey, focused in the middle, and disengaged at the end. Products should be placed with this in mind.

Large buttons

People want to make their lives easier, so don't hide the "Buy" button deep inside your website. Put it in a prominent place and make it noticeable. In addition, frequent calls to purchase have a psychological effect on a person, making them think about the need to purchase the product. This makes the buying process easier.

One-touch purchase

Because online order forms are too long, people often refuse to fill them out. If you have expensive goods, it is better to place an order by phone, indicating only the number. The operator will find out everything else himself. This is especially important in apartment purchase and sale transactions. Knowledge of the psychology of real estate sales helps to better understand clients and conclude transactions faster.