Website Usability Analysis: Stages Tools Mistakes

[subornaakter20]

Promotional offers
The web resource has widgets built into the structure, the use of which will be very effective in terms of attracting customers. They are especially relevant for resources offering various services. These are diagrams, graphs demonstrating an increase in sales and urging users of various categories to buy a service.

It makes sense to test ready-made widgets for the site on real people beforehand. For example, check the usability of different design options, selecting the optimal block sizes, changing graphic design email list the launch time and, if necessary, the musical accompaniment, experimenting with the offer. This is how the most convenient and effective type of application is selected.

Read also!

Read more
Another important point is the usability of the web resource. Applications are definitely important for increasing conversion. However, they should be integrated into the site organically, unobtrusively, not interfere, not close, not blink, not pop up - in a word, not distract visitors from the product. Harmony and balance should be observed in this - then the goals of the site owner will be realized, and users will be comfortable spending time on the web resource.

Free and paid widgets - what's the difference and what to choose
Free and paid widgets

Source: Gorodenkoff / shutterstock.com

The tasks that should be solved with the help of widgets have been set — now it’s time to choose a service for installing applications. There are two possible scenarios. The first is to develop an individual application together with programmers. The second is to use ready-made solutions.

The first way is more complicated, requires detailed study and is a separate topic. In the second way, we offer a list of services for installing the widget on the site.

Free services
There are no absolutely free services, they are all conditionally free. That is, in the free version they are, of course, used, but with a number of restrictions, for example, in the number of applications and other points.

SiteHeart — chat

It is an online consultant who conducts a dialogue with users and allows you to quickly collect customer contacts and answer questions. SiteHeart is configured to send automatic responses. For example, a client asks a question about payment. When automatically setting up a response to questions about payment, the client receives the relevant information instantly, without waiting for a response from a real consultant. But this does not cancel the possibility of talking to a live operator.

SiteHeart — chat

What makes SiteHeart special is the payment system built right into the chat. There is a free plan that includes 300 conversations per month, and a paid plan that costs $6 per month for 1,000 conversations.

SurveyMonkey — survey service

With the help of surveys, it is possible to quickly and directly find out from customers their opinions on various topics: how much they like the service, whether they are satisfied with the quality and range of goods.

SurveyMonkey is a popular service that allows you to create, process, and analyze simple surveys.

The full range of SurveyMonkey services is included in the paid plan, but there is also a free version with reduced content, in which surveys are created without a time limit, but with a maximum of ten questions. Processing is also limited and works with a maximum of one hundred answers to one question. However, for initial use, these capabilities are quite sufficient.