How to correctly determine a strategy for finding your position in the market?

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Here is a list of important points:

The strategy must be long-term : it is important not only to form a certain position in the market (which also takes time), but also to maintain it in the long term.

Stability and security . Positioning should high school senior mailing list be based on strong characteristics and indicators that will allow you to hold on and continue developing even in an unstable market situation.

Impact on the customer's perception of your product . After all, positioning is essentially the formation of a certain opinion about a product (service) in the consumer's mind, taking into account, of course, the really existing characteristics.

Show the customer the benefit . This will allow you to take the obvious advantages of the product as a basis and develop a strategy for it to gain a stable position in the market.

Don't ignore any important customer category . Different buyers value different product characteristics - remember this when promoting a particular product.

Don't forget about relativity . When positioning, it is important not only to identify and use the advantages of your own products, but also to constantly compare them with the quality indicators of goods produced by competitors.

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The positioning of a company's products is carried out taking into account the existing basic characteristics of a particular product. How can one influence the target audience's perception of these characteristics? In strategic maneuvers, one can use:

existing special qualities of the product;

benefits of using these qualities;

special circumstances for the use of the product;

directing efforts towards a specific category of buyers;

comparison and demonstration of benefits against the background of other goods (services).


What is the company's HR brand positioning based on?
For an employer, selling vacancies is the same work with goods as for any ordinary manufacturer selling its products on the market. Everyone is interested in the invested funds bringing profit. How to lure a valuable employee to a position when competitors are also not asleep: they promise bonuses to salary, work in a friendly team and other tempting bonuses? Maybe bet on the brand?

An employer brand is a ready-made, formed image of a company, which includes two main components:

Internal HR brand . This is the attitude of its own employees towards the company, their assessment of the ways of influencing the staff, understanding the strengths and weaknesses in the work of the management. The HR brand that is being formed will depend on what specific actions you take. Do you show sufficient care for the team members, are your communications properly built, do you do something useful for people every day (and not once a year at general events)?

External HR brand . General positioning of the company in the labor market. These are all HR stories (fairy tales and legends) available to the general public concerning your company.

Take care of the formation of an attractive and reliable HR brand of the company yourself. Otherwise, the image of it will be made up of incomprehensible inventions, and this is unlikely to attract competent valuable employees.

To declare your HR brand on the labor market, you will need specific, targeted measures, and comprehensive ones at that.