What is a semantic core of queries - a set of words, phrases and concepts that are used to define a given topic or intent. It is used as an organizing principle in text analysis and is a powerful tool for understanding what people think about a particular topic or issue and what their intentions are in doing so.
This is what we think, and what do search engines say? For example, Yandex: "A good site is a site for people..." Many site owners stop at this advice. After all, the content of search algorithms is unknown to anyone, everything is done by artificial intelligence. Therefore, we will fill the site as we decide, and then we will see.
And if for an article such an approach is simply wasted work, then facebook data advertising without collecting semantics is ruinous stupidity. And there are more and more of these stupidities with an eye on AI.
compilation of a semantic core
This approach is very common today. After all, it is believed that SEO is dead and has been for a long time. But Yandex recommendations clearly indicate that the main task of the site owner, the optimizer, is to determine what questions your site answers!
For example, promotion on marketplaces : an ineffective phrase was used "clock mechanism with hands". When this phrase was replaced with "clock mechanism for wall clocks", the visibility of the product immediately increased by 3.6 times!
Another stupidity in collecting the seed kernel. Advertising in the direct sales of drinking water by key phrases from the housing and communal services theme!
How to recognize these queries and collect the semantic core we will consider below.