Branding: Strategies and Examples of Great Brands

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A long-term relationship between a brand and a customer is the dream of every company that operates today, and is the main objective of a branding-based campaign.

Managing a brand successfully encompasses many things, but today we will focus on how to create a unique bond with the niche, touching their emotions and not their wallet . That is loadrunner protocol list the key to making customers ambassadors for your brand.

Given the way the market is currently moving and according to consumer demands, we see it necessary to dedicate ourselves to addressing this issue, since branding is an almost fundamental aspect to building a powerful, stable brand capable of surviving in a competitive world.

Through value as a brand promoter, brands undoubtedly enjoy great benefits. If we have to name two of them, we would mention that they have more loyal customers and a product with a competitive advantage.

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Definition of Branding
Philip Kotler is considered the father of modern marketing . As an expert in the field he says:

“Branding is a communication process to define what you are, because every company wants to be in the minds of its consumers , however, we must be careful not to confuse branding with marketing, because the latter does not represent all the marketing tasks that a brand performs.”

While branding experts, Brander Stand , suggest an interesting concept:

“Branding is the intelligent, strategic and creative management of all those differentiating elements of a brand's identity (tangible or intangible) and which contribute to the construction of a distinctive, relevant, complete and sustainable brand promise and experience over time.”

Pillars of Branding
Now, after analyzing these three definitions, we conclude that there are 4 pillars that give free rein to the difficult task of creating a brand:

1. Communication
In order to do branding, the first thing to keep in mind is that you have to communicate something, that something must be defined and it must be sufficiently different to create real value for the brand and be so solid that customers can perceive it.

2. Process
“Branding” takes time, and that time is a process that yields results as you carry out actions that add value to the brand, you know, unique, personalized products and services, as well as a memorable experience, and everything necessary to create an indestructible brand identity .

You will know that you have managed the communication process well when you measure the influence of your brand in the market and notice positive results.

3. Construction
It goes hand in hand with the “process.” In the end, both are responsible for giving you and your clients a happy ending, but construction is also about creating solid foundations that provide certification, relevance and respect for your image.

It is a term that cannot be missing in any area of ​​marketing, since the success and development of a plan designed to sell or simply achieve objectives depends on it.

If you are interested in managing your brand, whether personal or business, you must be clear about these terms, because as you can see, they are the basis for branding and therefore, the key to achieving success.

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