Engaging with analytics stakeholders

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A salesperson’s job is not just to sell a product or service, it’s to help people. To really help people, a good salesperson must be able to empathize with them.
The same is true for an actor. To tell a story convincingly, the actor must play the role. She must stand in the character's shoes and see the world through the character's eyes. Otherwise, it won't be real.
Empathy is a critical skill for sales professionals, and acting is a great way to hone this skill by putting yourself in another person’s shoes.
This is what sets the best salespeople apart.

They can quickly and easily see the world through someone chile telegram data else’s eyes and adjust their messaging, style, and strategy accordingly.
The Show Must Go On
People often make excuses for why they can’t sell products, such as a lack of leads or poor marketing. As sales professionals, we must serve the audience in front of us no matter what. Embracing this philosophy is critical to building a strong sales culture.
It’s crucial to master the same soft skills that improv actors use because you have to listen not only with your ears, but also with your eyes and your intuition.

On stage, if you’re not paying attention, you won’t know how to respond when someone throws something at you.
Buyers use emotions to make decisions. Use their emotions and stories to satisfy their needs.
Engaging with analytics stakeholders in sales requires a thoughtful and empathetic approach. It is critical to understand the different tiers and roles within the stakeholder group, as each has unique concerns and priorities.
While these stakeholders are analytical in nature, it is important to recognize that emotions play a significant role in their decision-making process.
By tapping into their emotional needs and sharing relevant stories, sales professionals can connect with them on a deeper level and show how their product or service can help solve their problems.


Building trust, demonstrating the value of time savings, or avoiding negative outcomes are key strategies for engaging with these stakeholders.