What should be done about it?

[sumaiyakhatun26]

In the Ads Manager, in the upper right corner, you will find the “Time Period Comparison” function. Usually, we select the period we want to look at, such as the last 7, 14, 30 days or a range of our choice.

So let's say you select the last 7 days. In the same place, you can also select the "Compare" button. Then you compare, for example, the last seven days with the previous seven days.

What does this give us? The ability to compare selected periods at the europe rcs data percentage level.
A small button will appear on each column in the Ads Manager. When you click on it, you can expand the period-to-period comparison and see that, for example, the cost/result was $5 last week and this week it's $7.

Are you wondering why?

You expand the frequency column and see that when the cost/result per sale was 5 PLN, the ad was shown to each person twice on average. And when the cost increased, it was shown four or five times. So perhaps we are dealing once again with irritation and ad fatigue.

Regardless of which method you choose – automated, looking at specific ads at the chart level, or comparing ranges at the Ads Manager level, the conclusion to be drawn and the analysis to be performed are the same every time:

We compare cost/benefit with frequency and see if there is any correlation between them.