What does the value ladder consist of?

[sumaiyakhatun26]

Discover the value ladder and INCREASE your sales
Do you have a relatively expensive product that isn’t selling as well as you’d like? Don’t know how to effectively map your products and encourage customers to contact you? Or maybe you want to master the topic of upselling and cross-selling? That’s great, because today I’m going to tell you about the value ladder – one of my favorite marketing tools! Learn about the product and service graph and discover how to use it to start selling more.

Although it may be hard to believe, value ladder is a tactic that you can use in almost france rcs data any industry. The mechanics behind it will help you not only encourage potential customers to make the first contact with your brand, but also offer them more products or services from your offer. I also talk about it in one of the episodes of my podcast.

Want to know how to achieve this? Let's start with when it's worth using a product and service chart.

In the article you will read about:

When is it worth using a value ladder?
Why?
What should be done then?

Lead Magnet
What could be such a magnet?
ACTIVATOR
What might such a service be? For example:
MAXIMIZER
Why? To:
Example of value ladder
Summary
When is it worth using a value ladder?
Let's say you have one specific product or service. If you focus your marketing efforts almost exclusively on communicating about this part of your offer, you may not achieve the expected results or increase the customer value over time.

Why?
There may be several reasons:

1) Your service is relatively expensive for the consumer - therefore, from his perspective, it involves a lot of risk and he is not ready to make such an investment in your relationship if he is not yet fully convinced that you are the right choice for him.

2) The service you offer is very complicated or will engage the customer in the long term – in my case, it could be marketing services. It requires a lot of trust. It will definitely take a few months to hand over your own brand, built over the years, to someone.

So if using your offer or product requires a large investment of time, money or nerves, not everyone will have enough of a risk-taker to do it.