Don't reinvent the wheel

[sumaiyakhatun26]

If you decide that a good way to acquire customers for your company is to run a company blog and you decide to create one and then publish an article on it, you have two problems or challenges instead of one:

You have to create such an article, which in itself is not easy.
You need to find a way to get this article in front of people since you don't have an audience yet.
And even if you reach the recipients, there is still the issue of lending trust. If, on the other hand, we publish the article somewhere else, we rely on the fact that the given medium already has some recognition. And what is related to this, a certain recipient base and trust, a certain reputation, respect. However, your new medium, especially a corporate medium, has to earn something like that.

Meanwhile, if you publish content, an article, in a place that is already well-known hong kong rcs data and has a built-in audience, then you have one challenge instead of two – you simply have to create the best content possible . One that will appeal to your target audience and, hopefully, convert them into customers.


I always try to throw a pebble into the garden of all those I meet during trainings and consultations and who say that the only correct strategy is to assume that you have to create your own media and that all activities in social media or online channels should come down to this.

I then counter this with one sentence, which is for me a mental shortcut or a starting point for saying everything I have just said to you, namely:

“If you want to publish an article, you don't start a newspaper.”