Raise brand awareness?
Increase sign-ups?
Increase conversions?
Drive traffic?
Once you have clearly defined email list providers in germany objectives, you can begin to plan your campaign with a goal in mind. As well as helping ensure that your campaign remains focused, planning your goals at such an early stage will also make it much easier for you to quantify the success of the campaign when it concludes.
After all, to accurately measure the effectiveness of any marketing activity, you need to start with concrete metrics. But, as well as considering metrics such as website traffic and social media mentions, you also need to consider traditional metrics, such as sales. This is because guerrilla marketing often blends the lines between the physical and digital aspects of marketing. As a result, the combination of metrics used to measure the success of a campaign can be very sophisticated.
Thanks to this, calculating the ROI on a guerrilla marketing campaign is part art and part science. When measuring ROI, you need to place a nominal value on everything, including non-transactional digital actions, such as tweets, likes, and plus-ones.
How Apteco’s software can help you measure the impact of a guerrilla marketing campaign
Here at Apteco, we understand that you need access to a variety of data points in order to accurately measure the effectiveness of your guerrilla marketing campaign.