Learn how to identify a traffic drop on your website, how to philippine country code diagnose the underlying problem, and most importantly, how to fix it.
How to Identify a Drop in Organic Traffic on Your Website
What happened? Why are fewer people visiting your website than before? It is common to see an initial drop in rankings when you first update or redesign your law firm website. This is the search engines’ way of re-evaluating your website, and until the search engines do so, you may see a drop in traffic.
When you first redesign your business website, expect organic traffic to drop significantly over a period of days to weeks. However, as long as the site is crawled by search engines, healthy organic traffic will bounce back and grow. However, factors such as an ineffective site, a site without a clear SEO strategy in place, or the presence of broken backlinks can affect a site's ability to bounce back.
There are a variety of factors to check to determine if you are experiencing what is known as a standard drop, or if the drop is due to an internal problem with your site. You don’t want to wait a few weeks to find out that your new site has a problem and that’s why your site isn’t attracting traffic.
Tools for measuring website traffic
You'll find several tools designed to provide insights into organic website traffic. Google Analytics is an analytics service that allows you to measure website traffic and engagement across all your websites and apps. This tool collects both website and app data.
You also have access to Google Search Console, which allows you to use the Search Console Performance reports. These can give you a better understanding of what’s causing your traffic drops. It can also give you insights into how to fix those issues.
You can also use Baidu Webmaster Tools and Bing Webmaster Tools to evaluate website traffic.
8 Most Common Reasons Why Traffic Drops After a Website Redesign
Whether you are adding new pages or doing a completely new website design, there are many reasons for traffic loss. There are several typical or common reasons for traffic drops after redesigning old pages and website architecture.
Search Engine Sandbox
When researching these traffic drops, you may hear the term search engine sandboxing. It describes a situation where Google, Bing, or Googloe have not yet ranked a website, so the site may not appear in the search results pages as expected.
Another way to look at it is that something like search engines will put sites in a "sandbox" for a period of time while they review them and then rank them accordingly. The problem is that this takes time and there is no real way to get out of the sandbox immediately, this can last anywhere from a few weeks to a few months.
However, you can improve your website as much as possible to attract the attention of search engines, such as producing high-quality content, promoting the website, including title tags and meta descriptions, and incorporating more search optimization by targeting relevant keywords.
You just have to give it some time, as frustrating as it may feel right now.