Focusing solely on sales

[sumaiyakhatun26]

If I ran a Facebook campaign for a given company and in the meantime it turned out that I opened every possible sale in that store, which was then closed either by direct entry or from Google Ads, am I entitled to remuneration?

After all, if it weren’t for the Facebook campaign, the customer wouldn’t have even learned about the existence of the product. But then again, those sales wouldn’t have been generated if it weren’t for Google. Because someone had to go there and buy it.

As you can see, these data are very susceptible to manipulation. Depending on how we want to present them, we can prove, perhaps not any thesis, but we can certainly bend reality to what will be more profitable in our case - from the perspective of the agency that proposes to settle for the effect.




The second problem related to effect-based accounting concerns sales. portugal rcs data Let's face it, not every marketing activity is supposed to sell. And in principle, trying to account for the effect is tantamount to trying to reduce promotional activities solely to sales.

And from my perspective, this is the opposite of marketing . I don't want to quote, but there are numerous studies on how image campaigns affect long-term sales growth (versus short-term promotional campaigns that eventually erode margins).

From my perspective, the main problem with focusing on sales is the message that the agency that is to start such cooperation receives. Since it is known that it will be accountable only for sales, it will only care about increasing them in a short time window.