Competitor's Online Store Analysis: What to Pay Attention to

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When conducting a detailed analysis of a competitor's online store, it is important to carefully examine all aspects of its work, since the success of a business often depends on the little things.

Number of orders from a competitor
Paying attention to such details can be critical in understanding a competitor's overall strategy and methods.

Number of orders from a competitor

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One of the key aspects that lithuania email list business owners are interested in is the number of orders processed by a competitor. Sometimes it is possible to track the volume of orders in an online store, although this can be difficult due to imperfect systems used or because setting up such systems requires time and effort. You need to find out the order number. There are various methods that can be used to do this.

There are websites that do not hide order numbers, which can be useful for analysis. Try to place an order on a competitor's website without providing real data - use a fictitious phone number and address. After confirmation, you will see a number, for example: "Order # 1234 accepted."

Then make another order and see if the number changes. If it increases by only one or a little more, it means that the numbers are assigned sequentially. You can make such orders periodically, for example, once a week, and thus determine how many orders come from real customers per week by comparing the differences in numbers.

In some cases, the site does not display the order number in the URL, although it may be hidden on the page. Typically, the number follows the words ORDER or ID, but not always. You can try to find it in the link.

This method has its disadvantages:

It is difficult to accurately estimate a competitor's income, since one must rely on approximate data;

it is impossible to know whether the order was actually completed;

The method does not provide information about orders made by telephone.

This information can be useful for a general understanding of customer flow and conversion, although much depends on the type of product and target audience. Opinions differ as to whether it is worth hiding this information in your online store. On the one hand, such data may be useless in some cases. However, providing this information may give competitors some advantage, which is not always beneficial in today's conditions.