Competitions are another popular way to fill your mailing list. You can give away pretty much anything: from your own product range to it-pieces such as the latest iPhone, trips, cash prizes, entry tickets and even a place in a city race. As soon as someone wants to take part, you have their email address. Use all the channels available to you to spread the word about the competition, not just your own website. Mention the competition in your email footer, for example, or spread it via social media channels.
But be careful: the more attractive the prize is for the general public, the more people who are not in your target group you will reach in this way. The quality of the addresses obtained in this way is therefore probably somewhat lower. You should also take protective measures against misuse. Competitions always attract bots and dubious people. Therefore, if possible, tailor the prizes to the target group.
One of the easiest and most banal ways to gain new austria number dataset recipients is your own website. Therefore, place your newsletter registration as prominently as possible. Test different options for placing the newsletter registration. Classics on the website are, for example, in the meta navigation (above the actual navigation bar) and in the footer. However, the registration option is quickly overlooked here. In the footer, it is worth working directly with input fields, for example. But also try placing registration options in the content area. This could be in a separate box to the right of the content, for example.
One way to attract more attention could be a sticky layer, for example, which keeps the registration form in your visitor's field of vision. You can also make something on your page stand out through animation or bright colors. But you can also generate more attention if the registration breaks through structures and lines and stands out. If something is really important to you, you can place it several times or combine different options.
pop-up login
In addition to the normal newsletter registration on the website, a pop-up or layer can also open at certain intervals or during certain actions, inviting the user to subscribe to the newsletter. Here, the viewer's attention is not distracted by other content on the page. In this case, however, you should also highlight the clear added value for the interested party. For example, in a job board, this could mean that you no longer miss out on a job that matches your own search criteria. However, make sure that the pop-up does not appear too often and is not displayed at an annoying time, otherwise the visitor will quickly become annoyed and may cancel an order process that has already begun.
influencers
For consumer goods and a younger target group, you can also rely on influencers. Look for a suitable person who is well known and popular with your target group. This person then receives money or is offered another advantage so that the influencer then passes on the advantage of your product to their community and also recommends newsletter registration.
Other ways to increase your reach
Include a link to the newsletter subscription in your email signature.
Use your social media profiles and place a link to your website or the mailing list registration. But also use editorial social media posts. Here you can, for example, refer to a white paper that is only available upon registration.
In addition to the classic social media profile, most channels also offer various topic-specific groups. Use these to place your content that requires registration. These are particularly suitable because there is already a selected target group and you can reach exactly the people for whom the offer is intended.
Some social networks, such as Facebook and Instagram or Linkedin in the B2B sector, also offer lead adverts, through which new subscribers can be generated and transferred directly to your mailing list. The ad costs money, but it opens up new audiences who might not otherwise come into contact with you.
Don't just use content for your own channels, but if you have the opportunity, place your content with links on other websites and channels. This could be, for example, a guest article for a friendly company or an industry-specific online magazine. Advertising banners on other websites are also conceivable.
Buy email addresses
A few years ago, it was still common to buy email addresses. However, since the GDPR came into force, this has become legally problematic, as the double opt-in required by the recipient is missing. The quality of the addresses often leaves a lot to be desired. Since the address holder has not actively registered, you do not know whether your own products are even relevant to them. As a result, large sums are often paid for addresses that usually only win a few customers. As a result, buying addresses is generally not advisable.
Last but not least: Get your mailing list!
Now you have a well-filled mailing list and everything is fine? Unfortunately not, because it takes work not only to set up a mailing list, but also to maintain it and thus keep it profitable in the long term.
It starts with the content. Don't just include press releases in your newsletters that are important for your company but not very interesting for the recipients. Look for ways in which you can offer customers added value with your newsletter. This could be a good offer, a practical tip or best practice example, and industry-relevant content is also interesting. A press release now and then is fine, but always remember that the content should primarily serve your recipients and not your company at first glance.
Also test which sending frequency is most suitable. It may be necessary to adjust this because it is simply too much of a good thing for your recipients, for example. Use special onboarding or reactivation campaigns to create as much interaction with your recipients as possible and as quickly as possible. Otherwise, your recipients will quickly say goodbye to the mailing list you have worked so hard to build.