Stages of analysis of the company's turnover

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Stage 1. Study of the volume of goods flow

It starts with identifying the actual amount of retail sales of goods. This amount is formed from the total revenue received at the store cash desk; from the total amount transferred to the bank; from small wholesale sales made by non-cash means; from expenses made at the expense of cash receipts.

Stages of analysis of the company's turnover

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After determining the actual qatar email list volume of turnover and analyzing the fulfillment of the turnover plan, it is necessary to identify discrepancies and the reasons for their occurrence. At this stage, it is established how successfully the turnover plan for the previous period was fulfilled both for the entire enterprise and for each individual product group.

Stage 2. Research of the dynamics of turnover of goods

The second stage involves analyzing the dynamics of trade turnover, i.e. the changes that occurred in the reporting period compared to the initial period. This requires extracting information on the volume of trade turnover for a number of periods and constructing a digital series, which is called the dynamics of turnover.

The following indicators can be used to conduct the analysis:

percentage growth (the ratio of percentages of any level of a series to the initial or previous level);

absolute increase (the difference between a given level of a series and the initial or previous levels);

study of growth dynamics (ratio of absolute growth to baseline).

The study can be performed using two methods: basic and chain. With the basic method, each level of the series is compared with the original, and with the chain method - with the previous one.

Analysis and review of the volume and dynamics of turnover are necessary to identify trends in its development over time. During the analysis of dynamics, it is possible to identify both the stability of sales of individual goods and changes in sales volumes for a certain category of goods. When considering cases of stability of time series or reduction in turnover of goods, in essence, factors causing deviations from general patterns are studied.

Stage 3. Research of the commodity structure of the retail market

Analysis of the retail sector's product structure is directly related to the assessment of compliance with consumer needs. At this stage, the share of each product group in the company's total turnover is assessed, and the degree of satisfaction of consumer demand for specific products is studied.

The data obtained make it possible to identify changes in the sales of individual product groups and changes in the structure of the retail market over the period under review.