At least to a higher click rate
Anyone who writes newsletters regularly knows that, despite a certain routine, it is time-consuming. Of course, you want to be rewarded for this effort - if not with effusive thank-you letters, then at least with some attention, e.g. in the form of a high click rate for the advertised offers. It is of course similar with websites. In order for the reader to reach the desired goal, a kind of intermediary is necessary: the call to action. This article takes a detailed look at the call to action and how you can use it to generate the desired clicks.
What is a call to action?
Butten Click HereA call-to-action (CTA) is a link or a button, usually in senegal number dataset the form of a button, which is placed on a website or in a newsletter, for example. The aim of the CTA is to get the reader/customer/prospect to click on it and carry out the associated action. This could be, for example, subscribing to a newsletter, contacting us or downloading a white paper. The call-to-action acts as a link between the starting point - in our case the newsletter - and the target page (= landing page) and shows the way to the next step with a clear request.
Why should the reader click at all?
The viewer must feel that they are missing out on something if they don't click. So try to build up tension on the way to the call to action and clearly communicate what added value they will receive by clicking or what problem they can solve. Regardless of whether this is information, registering for an event, making a purchase, contacting us, etc.
Example Zalande inverted pyramid
The best design for call-to-actions
There are hardly any limits to the appearance of call-to-actions in terms of shape, color and size, the main thing is that it cannot be overlooked. It is important that the click element is also displayed as a button if possible, as this clearly signals "you can click here, continue here". The CTA should be in the design of the newsletter or website. Of course, it should also match the company's corporate design. It is good if the buttons are uniform, e.g. across the entire website, so that they are easily recognized. You can not only place text on the button, but also symbols such as arrows. These not only look nice, but also reinforce the effect of the button.
The design or page structure of the website or newsletter should generally be geared towards the call to action. An example of this is the inverted pyramid. Style elements such as large images should not be placed directly next to the CTA so as not to distract. Structure the page structure clearly and neatly so as not to overwhelm the viewer. Make sure that the CTA button is clearly visible and stands out from the rest of the content.