Common mistakes

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Lack of target audience analysis. Businesses do not study their target audience, their interests, behavior, and pain points.
Impact: The user journey is built on assumptions that don't match reality, causing customers to miss out on the information they need or to experience inconvenience.
How to avoid: Conduct research (surveys, data analysis, interviews) to understand customer needs and expectations.
Ignoring user pain points. Not paying enough attention to the problems and difficulties that customers experience at different stages.
Consequences: Negative user experience, loss of trust and customers leaving for competitors.

How to avoid: At each stage, analyze the problems the client nepal email list faces and look for options to solve them.
Complex or confusing site navigation. Site pages are overloaded with information, and important elements (such as the "Buy" or "Submit a request" button) are difficult to find.
Consequences: The user wastes time and leaves the site without completing the target action.
How to avoid: Simplify the site structure, make buttons and forms visible and intuitive.

Insufficient number of touchpoints. The customer does not have the opportunity to easily contact the company, ask a question or get support.
Consequences: Loss of trust and departure to more “accessible” competitors.
How to avoid: Add convenient points of contact: online chat, phone, feedback form, links to social networks.
Neglecting the post-sale stage. Once a purchase or service is completed, interaction with the client ceases.