Use bright and contrasting buttons or links

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Define the key goals of the site. Understand what actions users should take: purchase, application, registration, etc. For each goal, think of a corresponding call to action.
Place CTAs in visible places. Place CTAs on every page where appropriate (including banners, product cards, and forms).
Use clear and compelling wording. Calls to action should be clear, concise, and focused on the customer's benefit, such as "Buy now," "Get advice," "Request a price list." Keep in mind that different audiences may respond to different wording.
Test and optimize. A/B test different CTAs to determine which ones are most effective. Regularly analyze click, conversion, and user behavior data.
Use multi-format CTAs. Add buttons, forms, pop-ups, and banners portugal email list to provide users with multiple ways to take a targeted action.
Examples of error correction
Online store

Error: No "Buy" or "Add to Cart" buttons on product pages, unclear calls to action on the home page.
Result of the error: Buyers do not understand how to purchase the product, which reduces the number of sales.
Correction:
Add prominent “Buy” and “Add to Cart” buttons on product and category pages.
On your homepage, include a CTA such as “Up to 50% off – check it out now!” or “Start with popular items.”
Implement a CTA at the checkout stage: “Complete purchase” or “Enter shipping address”.