Special newsletters with dynamic content can do more than just colorful pictures
Anyone who wants to reach their customers on an ongoing basis still relies on newsletters. But anyone who thinks that a newsletter cannot appeal to people in the same way as, for example, a TV advert is wrong. Of course, it is rather difficult to place good and elaborate videos in a newsletter. But that is not absolutely necessary. There are plenty of other ways to "pimp" your newsletter and give it a "special effect". Why not create a special newsletter with dynamic content (also: real-time content ) - content that adapts dynamically to the circumstances.
Ideas and Applications for Dynamic Content
countdown
countdownFor example, have you ever thought latvia number dataset about including a countdown in your special newsletter? This lets you inform your customers about the duration of the current sales promotion, for example. Or you can have the countdown count down to the start of a certain event, etc.
Current price/rate
stock pricesAre your goods subject to constant price fluctuations? Or are you working in the financial sector and have to deal with constantly changing prices? Then you know the problem: you have barely sent out your newsletter and the price or values are no longer correct. Did you know that it is possible to automatically adjust prices and rates in the special newsletter to the current value?
Current inventory
You have probably wanted to please your customers with a very special offer. Such attractive deals are usually very limited in quantity and demand is often greater than supply. If a customer comes to your website and wants to secure one of the bargains, they will be very frustrated if the offer is already sold out.
Why not show your customers the availability of products they are interested in in the newsletter? Link your email marketing with your inventory management system and create dynamic content. This will have two positive effects:
Frustration is avoided because the customer knows about availability before coming to the website.
There is more urgency and desirability when it becomes clear that supply is limited.
Show donation status
You can also use dynamic content in your newsletter for non-commercial purposes. Example: You are holding a charity event with a call for donations. Always show your newsletter recipients the current donation amount and the difference to the stated goal. This motivates your readers to make a contribution to the good cause themselves and keeps everyone who has already taken part up to date.