Collecting the semantic core

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The semantic core is a set of keywords and phrases that cover all possible user queries related to the products presented in the website catalog. It helps not only to attract targeted traffic, but also to optimize each catalog page for specific user queries.

Step 2.1: Define the goals and structure of the directory
Before collecting the semantic core, it is important to determine which product categories and subcategories will be presented in the catalog in order to create a hierarchy of keywords.

Make a list of all categories and subcategories in the catalog.
Identify target audiences for each product category to understand uk email list what queries they might be interested in.
Determine the types of queries - informational (about the product, its characteristics), commercial (search for a specific product to purchase), navigational (search for a specific brand or section).
Step 2.2: Selecting Initial Keyword(s) and Phrases
Start by finding your main keywords to give direction to your semantic core.

Brainstorm . Create an initial list of keywords based on catalog categories, products, and services. Include common product names and specific terms that customers use.
Competitor Keyword Research : Use tools like Ahrefs, SEMrush, or Serpstat to identify keywords your competitors are ranking for and find ideas for your semantic core.
Autocomplete and related queries Google and Yandex . Enter the main keywords in the search bar and pay attention to the autocomplete options and suggestions at the bottom of the results page. These options give ideas that can be included in the semantic core.