Do you keep asking yourself how you can further improve the performance of your newsletter?
With our content modules, you can not only increase open and click rates, but also get to know your recipients better.
Relevant content generates attention and increases the recipient's willingness to reveal their interests. This way, you collect valuable data, enrich your recipient profiles and are able to send tailored offers .
Learn more about content marketing
Benefits of Content Marketing via Email
Compared to pure advertising newsletters, editorial malaysia number dataset newsletters with individual content have much higher opening rates. For example, standard newsletters with advertising content only have around 10% opening rates, while editorial mailings have opening rates of up to 50%.
Individual News
But content marketing via email brings many other advantages:
Profile Enrichment:
With the right content, you get to know your customers better and enrich your recipient profiles. For example, a recipient is willing to reveal their postcode to find out the weather in their hometown. The recipient's click behavior in editorial newsletters helps you to filter out their main interests. The more you know about your recipient, the more tailored your offers can be.
Address reactivation:
Around two thirds of all addresses are inactive. Use their potential and bring your sleepers back. With good content, you can easily reactivate inactive addresses and save the costs of new acquisition.
Customer Retention:
By targeting your customers with relevant content, you strengthen existing relationships. If you regularly offer original content, your readers will no longer want to do without it.
Content modules for newsletter distribution
In order to provide your recipients with interesting and, above all, relevant content, you can use various content modules from AGNITAS . You can integrate the individual modules into your existing newsletter or send them as a stand-alone newsletter. The great thing about it is that once the process is defined, everything runs completely automatically.
1. News from different categories:
Choose a category that suits your target group, such as daily news, lifestyle, technology or fashion. Short and concise news texts are automatically integrated into your newsletter.
2. Weather at the recipient's location:
Using the recipient's postcode, you can integrate the weather report from the recipient's place of residence into your mailing.