In times of coronavirus, we are learning the valuable lesson of how and where we should communicate.
The amount of fake news disseminated in recent weeks has contributed to audiences turning to greater filters, such as on television channels. On the other hand, the quarantine has caused internet consumption to explode, given the increase in Netflix audience and the increase in transactions in e-commerce , by almost 30%, which is equivalent to a Black Friday without discounts.
At this time, people are not only browsing social media, there is a desire for news that is moving portals, blogs and specific vertical sites, browsing time has increased, therefore, it is necessary to use data intelligence line data to impact these people and seek solutions, such as Shopping Malls, which, due to the sensitivity of points of sale, are studying investing in their own Marketplaces , inserting their stores in a single virtual sales environment.
It is necessary to rethink communication, our monitoring tools highlight that access to gaming platforms (consoles in general) has experienced dizzying growth, becoming a very favorable environment for consumer products such as food, drinks, fashion and accessories.
Using Business Intelligence to support decisions, the investment sector can take on the role of calming the masses, acting as an investment advisor to help overcome the moment.
The day after tomorrow will show us that society will demand a different stance from companies, where commitment and purpose will be highly considered.
"Browsing time has increased, so it is necessary to use data intelligence to impact these people and find solutions."