For Google in 2025, Sundar Pichai, the company's CEO, promises significant transformations. During the DealBook Summit event of The New York Times, Pichai addressed the future of the search engine , highlighting innovations that will shape the use of technology on a global scale.
Based on the information discussed, it is possible to identify important trends that will impact companies and managers, highlighting the growing integration of Artificial Intelligence (AI) in big tech services.
Google Search Transformation in 2025
Sundar Pichai stressed that Google search is at the beginning of a “profound shift.” He said the tool will become capable of handling more complex questions and offering more interactive answers.
Pichai said that “progress will be harder because the simpler innovations have already been implemented.” This statement indicates a focus on technical and algorithmic advances that promise to expand the usefulness of the search engine.
Among the highlights for 2025, there is speculation about the bitcoin data introduction of an interaction mode known as AIM (Artificial Intelligence Mode). This feature will allow users to conduct interactive conversations with Google, going beyond the traditional format of list results.
While Google hasn't officially confirmed these rumors, this approach is similar to the functionality already offered by the Gemini model , which is currently used by over a billion people.
Additionally, the search engine has already incorporated AI-generated summaries and updates to Google Lens, which now allows users to search the web from videos. These changes reflect the intention to offer a more dynamic and personalized experience for users.
Competition in the AI market
Google’s push into AI has not come without its challenges. Competition from companies like OpenAI and Microsoft has intensified in recent years, especially after the success of ChatGPT. Pichai responded directly to criticism from Microsoft CEO Satya Nadella, who suggested that Google should have been the clear leader in the AI market . Pichai countered, saying that Google’s models are proprietary, while Microsoft relies on technology from third parties like OpenAI.