VIP Client: Who They Are and How to Work with Them

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Who are we talking about? A VIP client is a customer who is of particular importance to the company. This category includes media personalities, major businessmen, officials – in general, people who bring the business the bulk of its income and fame.

What to pay attention to? VIP clients require a personal approach in financial terms: discounts, deferred payments, and in personal terms – more attention, gifts from the company, personal service.



The article explains:

Who are VIP clients?
Types of VIP clients
Ways to Attract el salvador email list VIP Clients
Conducting negotiations with VIP clients
Rules for working with VIP clients
Requirements for a manager for VIP clients
An example of working with VIP clients in a bank
Working with VIP clients in the hotel business
VIP customer service in the luxury goods industry
"Pitfalls" in working with VIP clients
Frequently asked questions about VIP clients

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Who are VIP clients?
Every manager feels which clients will bring the most benefit to his company. This is especially important for small organizations. Almost all regular clients of small and medium-sized enterprises can be classified as the most important, they need to be loved and pampered within reasonable limits.

As for large companies, they need to create a database of all their clients, arrange them in descending order of the amount of orders for the past period and pay special attention to the first 20%. It is the clients from this category that will be the most important for your business. Such clients usually adhere to the payment schedule, constantly make orders, and also allow you to stand out from the competition, putting your company in a special position.

VIP clients

Source: shutterstock.com

The main requirements that such clients make are:

big discounts;

individual payment schedule;

convenient installment plan (by terms and amounts);

individual support;

the possibility of obtaining a loan for goods;

flexible approach (sometimes contrary to company rules).

It may happen that all these requirements make the benefits of working with such clients insignificant, so you cannot rush to extremes in the desire to satisfy all the VIPa's requests, you need to maintain a reasonable balance. This will be good not only for you, but also for the client, and for the market as a whole (in the long term).