In many companies, immense value lies dormant in the form of content in a wide variety of forms and genres, the potential of which is not even remotely exploited. Instead, those responsible often regularly invest considerable budgets in the creation of ever new texts, images, illustrations, presentations, documents... - which then eventually end up at the bottom of some folder on the company server or on some long-forgotten subpage of the website. The reason: all existing content is never, or too rarely, or not systematically enough, recorded in a form that can be used immediately. The content audit forms the basis of any successful viber data work on the content strategy and in all communication disciplines in general. Why is it so often neglected? And what can you do to remedy this deficit - and still recover the content treasure?
Table of contents
Content audit: It’s better to start pragmatically than never!
Which tool is right for your team?
Step 1: Gathering
Step 2: Pre-select
Step 3: List
This is how it continues
The content audit, the systematic recording of the content already available in the company, is one of the elementary components of any strategic development in communication and in particular the content (marketing) strategy. At the same time, however, it is also one of the most complex and time-consuming tasks. Unfortunately, this is why it is often neglected or not done thoroughly enough, even in larger companies.
Content audit: It’s better to start pragmatically than never!
But it's better to start with less effort and focus on the essentials first than to never finish or not even start! That's why I've developed a streamlined methodology that takes a pragmatic approach to the matter. It's about identifying existing content that can be utilized.