If your business has been negatively impacted by this update, it’s crucial to take a strategic, data-driven approach to responding to the changes. According to Google , there’s no one immediate action that will guarantee recovery, but there are steps you can take to improve your performance in the long term.
Analyze the impact in Google Search Console :
compare traffic data before and after the update;
identify pages with significant drops (more than 20 positions in the rankings).
Evaluate the quality of the content :
make sure your material meets the guidelines for useful and reliable content ;
Prioritize information that responds to user intentions, avoiding strategies purely focused on SEO.
Focus on sustainable improvements :
consider redesigning poorly performing pages;
improve user experience by ensuring accessibility and responsive design.
Follow the implementation status :
use the Google Search Console status instagram data dashboard to monitor the progress of the update;
wait for full completion before making structural changes to the site.
While these actions don't guarantee an immediate recovery, they help align your strategy with the long-term expectations of Google's algorithm.
What makes this update different?
The November 2024 update is the latest in a series of significant changes to Google’s algorithm throughout the year. It is notable for occurring during a strategic period of high holiday-related search volume, which can amplify the effects on traffic and conversion metrics.
Schedule of major updates in 2024:
March 2024 : most impactful update of the year, with implementation in 45 days;
August 2024 : Change focused on useful content criteria, completed on September 3;
November 2024 : Current update, expected to be the last of the year.
The observed impacts indicate that sites with low-quality AI-generated content or strategies that were overly focused on SEO were penalized, while relevant and well-crafted materials received greater visibility.
Final considerations
Businesses that rely on organic traffic to generate leads and sales should view Google’s updates as an opportunity for continuous adaptation and improvement. While the changes may seem daunting, they reinforce the importance of investing in relevant content and user experience.
If your business has been impacted, focus on understanding your performance metrics and prioritize improvements that benefit your target audience. In the long run, this approach will help strengthen your online presence and ensure consistent results regardless of algorithm changes.