To do this, Google has invented something different from everything that came before: "search phrases" as a substitute for keywords.
This change is due to the fact that in this type of campaigns, concordances or negative keywords are not allowed to control the reach, but rather this is left to Google Machine Learning to learn what works best.
It helps a lot to establish the phrases if Google has previous information about your website or Google My Business listing that you gave it in step 1 because, if so, it will suggest the category and some phrase ideas.
Google Ads Smart Campaigns - Product or service information
Therefore, the main challenge is to select phrases that have a very clear intention and perfectly define what the company offers.
If we use very generic phrases (1 or 2 terms) or phrases that do not perfectly describe what we want to offer, the probability of failure will multiply.
So be very careful when choosing these phrases.
The next step is to write a single ad that the user will see.
There are several things to keep in mind here:
By default it's just an ad
So think about the phrases you selected in the previous step and make sure they only belong to one product or service so that the ad is equally relevant to everyone.
You can add more ads so you can rotate them to see which one performs best, philippine area code but the search phrases will be the same for all ads.
Write your ad with best practices
Explain what you offer, what your value proposition is , and include a call to action so the user knows what to do.
Don't trust Google to automatically write your ad (yes, automatically) because it will do the same for you as it will for others and you won't be different in any way.
the phrases " plumber ".
Fill in all available fields
Although Google may bring you content from your website or Google My Business, don't be overconfident and fill out all the title and description fields to occupy as much space as possible in the search results and thus be able to compete on equal terms with other advertisers.
Remember that, although this is a type of campaign for small businesses, in the end you may end up competing with all the players in the market.
Finally, one of the features that we have found most interesting in this type of campaign is that Google suggests the budget range that you should invest based on all the segmentations that you have established in the previous steps.
This allows you to enter the market and compete within the range of what your competitors are doing.
And that's all.
It's actually much faster than creating almost any other type of campaign and only requires minimal input to get your first campaign up and running.