Investing in creating a strong

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Here are some examples of well-known international brands so you can see a small extract of their verbal identity: Patagonia Voice and personality: Activist, adventurous, committed Values ​​and purpose: Sustainability, social responsibility, environmental activism. Communication and tone: Clear, direct, inspiring Example: “Don’t buy this jacket” – Campaign to reduce excessive consumption Ben & Jerry's Voice and personality: Cheerful, funny, committed Values ​​and purpose: Fair trade, natural ingredients, social justice Communication and tone: Informal, friendly, with a touch of humor Example: “Euphoria Fudge Brownie” – Ice cream vk database with a taste of happiness and social commitment The Body Shop Voice and personality: Authentic, natural, empowering Values ​​and purpose: Natural beauty, ethical trade, social activism Communication and tone: Clear, honest, inspiring Example: «Stop the Violence» – Campaign against gender violence All of these brands use consistent language across all their communication channels, convey their values ​​clearly and convincingly, connect with their target audience on an emotional level, and have a value proposition that sets them apart from their competition.


Their commitment to social and environmental well-being not only allows them to stand out in the market, but also demonstrates that it is possible to do business responsibly and ethically. In conclusion, verbal identity is not just a superficial aspect of brand communication, but rather the soul of it. By clearly defining who a brand is, what it stands for, and how it communicates, it lays a solid foundation for building meaningful, lasting relationships with its target audience. and consistent verbal identity is essential to building a strong, successful and unforgettable brand.