Anton Ogoltsov, lawyer at Ingate G

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The legislation prescribesmandatory labeling of all online advertising intended for the Russian audience. Within 20 days after the advertising is placed, it is necessary to submit a corresponding report to the Unified Register of Internet Advertising through advertising data operators. These requirements apply to both domestic and foreign companies that conduct advertising activities in the territory of the Russian Federation.


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VKontakte Advertising Labeling

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This is what a token looks like in an advertising post in Telegram, it is always placed in the erid format:

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Advertising marking in Yandex search. If you click on the three tunisia telegram data dots in the upper right corner, full information about the advertiser will be revealed

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Full information about the advertiser

Types of marking
There are two types of marking: automatic and manual.

When marking manually, you need to get a token (we provide instructions below), place the creative, collect information from those responsible, enter data about the creative, and report.

If we are talking about advertising in accounts, then marking is fully automated there. But it is worth considering that each account carries out marking of its own advertising. For example, marking VK advertising in Yandex will not be very convenient.

What are we marking?

direct placement in advertising accounts (context, target, media, etc.)

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