What is a marketing strategy and why is it needed?

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Marketing strategy is an action plan designed to achieve a company's long-term marketing goals . It includes market analysis, understanding the needs and preferences of the target audience, and developing and implementing methods that will help the company compete successfully and attract customers. Marketing strategy determines how the company will attract customers, increase sales, and strengthen its position in the market and is an important component of the company's overall business strategy and helps navigate the competitive environment.

The main elements of a marketing strategy:

Market Analysis
Market research. Study of current market conditions, trends, market afghanistan email list size and growth potential.
Competitor analysis. Evaluation of competitors' strengths and weaknesses, their strategies and market positions.
Market segmentation. Dividing the market into segments based on various criteria (geographical, demographic, psychographic and behavioral).
Defining the target audience
Target audience. Identification of the group of consumers to whom the marketing strategy will be directed.
Consumer portrait. Creating detailed profiles of target customers based on their needs, preferences and behavior.
Positioning
Unique Selling Proposition (USP). Formulating an offer that distinguishes a company's product or service from its competitors.
Branding. Development of a brand, including a name, logo , slogan and other elements that create a unique image of a product or business.