Let's start with understanding what SMM and

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3. Whenever possible, justify the budget with goals and objectives that are specific, achievable and measurable, and that are related to sales profitability and other significant indicators for the business.

There are various ways to optimize costs (for example, through competent outsourcing, reducing current production costs of the advertising department).We will tell you how SMM can help HR in creating a brand image, reducing the cost of attracting employees, decreasing staff turnover and justifying the effectiveness of this tool to the company owner.

Imagine that your brand is a person. How would you like it to chile telegram data be? Beautiful, smart, with a good sense of humor? All this can be done using the power of social media. After all, social networks are a mirror that reflects the soul of your brand. They allow you to build an ideal image that will attract and retain talented employees.

HR are. SMM (Social Media Marketing) is a method of promoting products or brands using social media. HR (Human Resources) is a direction that deals with personnel management in an organization. Both of these elements are important for the successful development of any company, but their combination can bring even more significant results.

Reducing the cost of attracting an employee is like a discount at your favorite store. We all want more for less, so why not apply this principle to HR? According to LinkedIn research, 79% of job seekers actively use social networks in their job search. SMM can bring the company and job seekers together in one space. In addition, people who learn more about the principles of work, internal bonuses and corporate culture will be more loyal and are more likely to choose your company.

For example, online shoe retailer Zappos has developed a special social network called Zappos Insiders. A person who wants to work for the company will have to join this network. There, he will communicate with specialists who already work for Zappos, will be able to demonstrate his desire to work and loyalty to the company - in some cases publicly. And, perhaps, recruiters will notice the eagerness and invite you for an interview when a vacancy opens up.

Now is the time when job seekers are boldly choosing the best conditions, as there is a shortage of personnel on the labor market. And it is at such a moment that the brand's reputation becomes a serious bonus. Therefore, transparency and active interaction with the audience on social networks are your key tool.

And some statistics: 75% of job seekers consider employer branding before applying for a job. And 82% of employees will leave their current job for a company with an excellent reputation. This underlines the importance of your company's external image, which you can form with the help of SMM.