Internal reasons that reduce the conversion rate:

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What does the conversion rate depend on and how to track it?
Here are the factors that determine conversion:

direction of the company's work;
number of competitors in the market;
cost of goods;
size of the customer base;
number of landings;
relevance of advertisements, etc.
To track your conversion rate, you need to:

understand what exactly is considered a conversion, for example, subscribing to a group, ordering a product, downloading an application;
set up tracking settings for the indicator on the site using Google Analytics or Yandex Metrica;
set goals in Google Analytics or Yandex Metrica (browsing the site for a certain time, performing a target action, etc.).
How to find out the conversion rate?
You can view the conversion rate in Google Analytics by opening "Conversions" and selecting "Goals" from the drop-down list, then "Overview". In Yandex Metrica, access statistics in the "Reports" - "Standard reports" - "Conversions" section.

If customers order goods through consultants by tunisia telegram data phone, then the indicator can be assessed through the call tracking system.

Why is the conversion rate low?

Irrelevant ads that the user clicks on expecting to see one thing, but gets something else. Let's say a woman types a query into Yandex to find evening dresses and finds a corresponding ad in Yandex Direct. She clicks on the link, hoping to view and buy the product, but sees a page with men's suits.
Poor usability (user interface) of the site. Everything is clear here: if a person does not find the "Cart" or the ordering procedure, he will not buy the product. Poor usability can also include an abundance of colorful elements that distract the visitor from viewing the catalog, or inconvenient navigation.
Technical errors. Let's say the page doesn't load at all or opens very slowly.statistics, 53% of users close a site if it takes more than three seconds to respond, and if they wait more than five seconds, the likelihood of leaving increases to 90%. If a visitor does not wait for the page to load, then there is no talk of any conversion.
Poor content on the landing page. Let's say a user clicks on an advertising link to the landing page, but does not see a clear advertising offer or the terms of cooperation are unclear to him.