Native advertising and user-generated content (UGC)

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Over the past 5 years, search engines have paid twice as much attention to user-generated content, according to analytics from Exploding Topics .

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Additionally, 93% of marketers believe that consumers trust content created by real people more. UGC (User-Generated Content) includes not only social media posts, but also reviews on brand websites, blogs, forum discussions, Google Maps ratings, and more.

When a user is satisfied with a product or bulgaria telegram screening service, they are willing to share their impressions, describing the product's features. Such content works organically as native advertising.

That’s why brands continue to partner with influencers to help deliver honest and relevant feedback to their audiences. UGC is becoming an important tool for building trust, engagement, and building a positive brand image.