Digital Transformation What Leaders Need to Know

[ishanijerin1]

A connected world creates great challenges. Knowing digital platforms and changes in consumer behavior makes all the difference today for a company's survival.

In this scenario of digital transformation, leaders, more than ever, need to be aware of what to do.

What is digital transformation?
Digital transformation is something that australia physiotherapist email database is happening now, not a prediction for the future, as many tend to think.

It is a time for companies to reinvent themselves in relation to digital , and this is not just about using amazing software and technologies.

It is something that must happen from the base of the company to its top, changing its entire structure. Digital transformation is putting digital at the center of everything , optimizing processes and achieving better results through technology.

The impacts of digital transformation on business
Currently, 67% of the consumer journey is carried out digitally. This means that those who are present digitally, with a good strategy on the platforms, will come out ahead.

The impacts of this are countless: from better service, experience and loyalty of your potential customer (or so-called lead) to, of course, converting them into sales and profit for the company.

And not only that: a company that works on digital transformation in a constant and concrete way can count on valuable and strategic data about its business at hand , which provides suggestions for improvements and points out possible directions.

According to IDC, from 2018 to 2020, investments in digital transformation will reach US$6.3 trillion. These investments come from companies that have already opened their eyes to this new market cycle.

In short, the impacts of digital transformation are more than positive if the company, of course, knows how to deal with it and apply it correctly. In this era of transformations in which we live, those who do not adapt will unfortunately see their business suffer losses.

What Leaders Need to Know
“Leaders need to create strategies and adapt their companies to a competitive environment shaped especially by two major forces: social changes, such as in politics and lifestyle, and technological changes , such as cryptocurrencies and the internet of things, for example”, explains Business Management and Marketing specialist, André Miceli.

With this scenario in mind, MMurad/FGV brought the MBA in Management: Intelligence in Digital Business to Vitória. The course, coordinated by Miceli, provides students with a different view of the fundamentals and best practices related to digital platforms , their implications for organizations and customer behavior. Everything we have already discussed here.

“The content is dedicated to the operation of four pillars of the company that make all the difference within this digital transformation scenario: culture, strategies, business model and processes”, concludes André.